Agency: HackerAgency (FCB/IPG)
Auto-Tune Your Everything
One of the most interesting tasks that Hacker Group undertook for AT&T was making sure that the telecomm giant stays on the forefront of new and emerging media. As part of that initiative, I have led the concepting, development and creation of a series of alternative digital media campaigns for AT&T.
To help accomplish this goal, we were asked to create a campaign highlighting the musical benefits of the HTC OneX using an ad on the Pandora iPad app. By utilizing the unique capabilities, and limits, of the app, we created and recorded a rap, that shows you what can really happen when you live you life a little more musically.
You can play the radio spot here (accompanying imagery at right).
In yet another execution for the HTC OneX, we were asked to take a look at how we could better utilize Amazon’s line of ad-supported eReaders.
With the ever-increasing amount of eReaders in the marketplace, it was a no-brainer to use them as a new advertising platform for AT&T. To take advantage of this new medium, we created an ad that would really stand out of the pack, by looking like it fits right in the pages of a book. By utilizing a prose style and book-type layout, we were able to create an ad that drew users in long before they realized it wasn’t a part of their story.