Agnecy: HackerAgency (FCB/IPG)
Client: Dignity Memorial
While at HackerAgency, I was tapped to help lead the creative team then deliver a pitch for Dignity Memorial, the nation’s largest network of funeral homes. To accomplish this, I helped lead — and was part of — several concepting teams who developed a collection of rough concepts centered on the idea of pre-planning your own funeral. Once the ideas were established I drafted and refined scripts for the concepts. Then — working with our video designer — put together a series of cinematics comprised of video assets we found across the internet to help get that idea across. After those were created, I Creative Directed a series of print ads and various web presences to help support them. Finally, myself, my CD and one of our Account Directors flew down and delivered the pitch. It was exhausting, but well worth it.
Personally, I love pitches and RFPs. Sure they’re very, very fast (this one was entirely completed from initial concepting to pitch in a little over two weeks), but they don’t normally come with too much baggage and they’re wide open for creative ideas.
Here are our final animatics as we presented them.