Agency: Pop Art Inc.
Client: Oregon State Lottery
2010 Rosey Award — Social Marketing
2010 Rosey Award of Excellence — Websites Under $50K Initial Production
The Oregon State Lottery was under a bit of PR heat in early 2010. To help alleviate some of that pressure, we created, promoted and moderated a microsite that touted the good deeds that Oregonians would do if they won the lottery. The site collected pledges from the page itself, Twitter and directly from our geo-targeted banner ads. In the end the project was a definite PR win for the client!
I was in charge of social media promotions, copywriting and site moderation, and I was also a leader in the planning and design phases of the project.