Projects filed under: Digital

Agency: Feed Communications Project: Wonder Woman Content/Promotion In the summer of 2017, eBay asked my team at Feed Communications to create a simple, but impactful, online experience to help promote their upcoming sale of the three rarest Wonder Woman comics...

Client name

eBay

Skills

Creative Direction, Copywriting, Strategy

Year

2017
eBay has 170 Million active users, and the most consistent point of contact with them is through CRM and Banners. Touching 70M users globally every day, their email marketing campaigns have to be eye catching, memorable, effective and easy to...

Client name

eBay

Skills

Copy Direction, Creative Direction, Creative Planning

Year

2017
To add new benefits to their membership programs, Getty Images offers several monthly and quarterly webinar programs. Utilizing a 4-touch strategy, extensive targeting and a simple user-centric website, this marketing email series pushed a huge number of Getty Images users...

Client name

Getty Images Webinar CRM

Skills

Copywriting, Strategy

Year

2017
From extending their brand, to weekly content promotion, to utilizing extensive testing and targeting strategies to drive sales actions, I’ve worked with the media giant known as Getty Images to help revitalize their email marketing program. Here are some select...

Client name

Getty Images

Skills

Copywriting, Testing Strategy

Year

2017
With the Leatherman redesign, we had to rebrand the tool maker as a more sophisticated, “blue-state” tool. Their biggest competition was coming from Gerber tools, who marketed themselves as a rough and tough, “go get ‘em” sort of tool company....

Client name

Leatherman Tool Group

Skills

Copywriting

Year

2017