Agency: Feed Communications Project: Wonder Woman Content/Promotion In the summer of 2017, eBay asked my team at Feed Communications to create original content to help promote their upcoming sale of the three rarest Wonder Woman comics in history. Expected to...
SkillsCreative Direction, Copywriting, Strategy
eBay has 170 Million active users, and they most consistent point of contact with them is through CRM and Banners. Touching 70M users globally (every day), their email marketing campaigns have to be eye catching, memorable, effective and easy to...
SkillsCopy Direction, Creative Direction, Creative Planning
Agency: Getty Images Marketing Group Project: Webinar Email Marketing Program To add new benefits to their membership programs, Getty Images offers several monthly and quarterly webinar programs. Utilizing a 4-touch strategy, extensive targeting and a simple user-centric website, this marketing...
Client nameGetty Images Webinar CRM
Agency: Getty Images Marketing Group Project: Email Marketing Program From extending the Getty Images brand, to weekly content promotion, to utilizing extensive testing and targeting strategies to drive sales actions, I’ve worked with the media giant to help revitalize their...
Client nameGetty Images
SkillsCopywriting, Testing Strategy
Agency: Pop Art Inc. Client: Leatherman Tool Group With the Leatherman redesign, we had to rebrand the tool maker as a more sophisticated, “blue-state” tool. Their biggest competition was coming from Gerber tools, who marketed themselves as a rough and...