Agency: Feed Communications Project: Wonder Woman Content/Promotion In the summer of 2017, eBay asked my team at Feed Communications to create a simple, but impactful, online experience to help promote their upcoming sale of the three rarest Wonder Woman comics...
SkillsCreative Direction, Copywriting, Strategy
eBay has 170 Million active users, and the most consistent point of contact with them is through CRM and Banners. Touching 70M users globally every day, their email marketing campaigns have to be eye catching, memorable, effective and easy to...
SkillsCopy Direction, Creative Direction, Creative Planning
To add new benefits to their membership programs, Getty Images offers several monthly and quarterly webinar programs. Utilizing a 4-touch strategy, extensive targeting and a simple user-centric website, this marketing email series pushed a huge number of Getty Images users...
Client nameGetty Images Webinar CRM
From extending their brand, to weekly content promotion, to utilizing extensive testing and targeting strategies to drive sales actions, I’ve worked with the media giant known as Getty Images to help revitalize their email marketing program. Here are some select...
Client nameGetty Images
SkillsCopywriting, Testing Strategy
With the Leatherman redesign, we had to rebrand the tool maker as a more sophisticated, “blue-state” tool. Their biggest competition was coming from Gerber tools, who marketed themselves as a rough and tough, “go get ‘em” sort of tool company....