Salesforce Dreamforce – Agentforce City
Salesforce Dreamforce – Agentforce City
In 2025, Salesforce needed to prove agentic AI wasn’t vaporware. Across industries, skepticism was high. Customers understood the concept but couldn’t see how AI agents would work in their specific business context. The gap between AI capabilities and customer adoption was widening.
We had nearly two football fields of space at Dreamforce 2025. The question: How do you turn abstract technology into something people can walk through, touch and immediately understand?
The solution? We built Agentforce City. A life-sized Main Street featuring 17 customer success stories across industries from healthcare to retail to government. Each storefront demonstrated live Agentforce workflows solving real business problems.
Not demos. Not Figma prototypes. Real AI agents that attendees could interact with to solve actual use cases.
In specific, my purview was bringing three of our tentpole clients (and one vendor self-promotion) to life, Lulu Lemon, Volkswagen Group, Pandora, and KPMG.
Business Results
- 16,000 digital scans across three days of Dreamforce alone
- 6,200 visitors** through the experience
- 1,376% increase** over prior year engagement
- 17 customer activations delivered** (up from 6 the previous year)
- 32 live AI demos** across industries
Awards Won
- GOLD – Customer Engagement Event
- GOLD – B2B Event
- GOLD – Multisensory Experience
- SILVER – Event Storytelling
- Event & Experiential – Finalist
- Creative Use of Technology – Finalist
- Physical & Digital Convergence – Finalist
- Best Use of Event Technology – Finalist