I have been working in the advertising and marketing world since 2006. I am well versed in Creative Direction,Marketing Direction, Copywriting and Team Management. Over the years I have worked with and for a variety of different clients, ranging from small startups to Fortune 50 companies. These include: AT&T, eBay, Xerox, Getty Images, Carnival Cruise Lines, Highmark BCBS, Hyatt Vacation Club, Leatherman Tools, Freightliner Trucks, Detroit Diesel and the Oregon State Lottery, among others.
Also, I have led teams of from 2 to 25. Working with them, I’ve directed a huge number of projects in media ranging from simple banners and SEM all the way up to full TV, and everything in between. Along the way I’ve had the privilege of mentoring some of the greatest creative minds I’ve had the chance of working with, driving some of them to become leaders in their own right.
I am driven, knowledgeable, and dedicated to delivering the best quality of work, no matter what it takes. I pride myself on my holistic view of projects; namely, I feel that in order to create the best possible work, it is necessary to not only immerse myself in the client and subject matter, but also consider the wider range of possibilities for a given project.
This method has forced me to gain a thorough understanding of the technologies, media, and tactics of the advertising industry, as I do not tailor my content to fit my technology, I find the best technology to achieve the desired outcome.
• Creative Direction and Copywriting for both digital and traditional media
• Planning, researching and executing campaigns from start to finish
• Testing and optimization across the media mix
• Guerilla marketing both inside and outside of the interactive space
• Digital strategy and planning
• SEO optimization
• Creative strategy, Testing and Optimization