Kevin Platt

Creative & Marketing Director

Objective:

Seeking a Creative or Marketing Director position that lets me best utilize my nearly 15 years of experience evolving brands, executing successful campaigns, and mentoring team members.

Clients Include:

 

 

AT&T

Highmark Health Insurance

Detroit Diesel

eBay

Summit Learning

Getty Images

Carnival Cruise Lines

Hyatt Vacation Club

New York Life

Leatherman Tools

AAA

Beehively

Freightliner Trucks

Oregon State Lottery

AdCouncil

 Top Skills:

  • • Creative Direction
  • • Creative & Content Strategy
  • • Team Building & Mentoring
  • • Brand & Direct Marketing
  • • Testing & Optimization
  • • Digital, Social Media & Email Marketing
  • • Copywriting
  • • Branding & Identity
  • • Digital, Print, & Video Direction
  • • Concept Development

 

Job History:

Director of Product Marketing; Beehivley, Davis, CA; July 2020 — Current
Beehively produces cutting-edge educational software currently used by an international network of schools to keep their students, administrators, teachers and parents connected and learning. As Director of Product Marketing, I am in charge of strategy, oversight and execution of all branding and outgoing marketing initiatives for the company.

Creative Director; tiltshift, virtual; February 2015 – Current
tiltshift is my own Branding and Advertising consultancy dedicated to helping clients build their brand in an actionable and accountable way. By combining years of proven planning and creative with cutting-edge analytics, I am able to create, test and refine the campaigns necessary to help your company grow.

Creative Director; Summit Learning, Redwood City, CA; September 2018 – January 2020
Summit Learning is a nation-wide education non-profit that is dedicated to bringing their self-directed learning program, for free, to schools across the country. Working with partners including the Chan Zuckerberg Initiative and the Bill and Melinda Gates foundation, nearly 400 schools are currently part of this four-year-old program. As CD, my team is tasked with branding, creative strategy and creating all outfacing marketing campaigns and collateral. This includes blog posts, podcasts, extensive video assets, white papers, experiential pieces, and more.

Head of Copy (Creative Director); Feed Communications, San Francisco, CA; March 2017 – March 2018
Feed is a global multi-media advertising agency. Based out of London, but with offices in Berlin, Manchester, Madrid and San Francisco, we handle (mostly) digital campaigns for some of the biggest players in the tech space. Personally, I oversee all copy for then entirety of the Americas, working with my team to constantly push, improve and expand their work.

Senior Marketing Copywriter; Getty Images, Seattle, WA; May 2015 – August 2016
After several months of helping launch Getty’s internal marketing team, I was asked to join full-time. In addition to creative duties, my responsibilities include finding and training new team members, establishing brand standards and creating best practices documentation and training.

Associate Creative Director; Hacker Agency (FCB/IPG), Seattle, WA; March 2011 – February 2015
Hacker Agency (FCB/IPG) is a multi-media direct advertising agency of about 200 people based in Seattle with offices in Munich, Prague and Shanghai. I began working there as a Copywriter and quickly rose to the post of Associate Creative Director. In that time, I built a client roster that included AT&T, Carnival Cruise Lines, Highmark Insurance Agency, AAA, New York Life and Hyatt Vacation Club, among many others. I also contributed to and lead several RFPs, successfully resulting in new agency billings totaling over $19M.

Copywriter; GSM Mercury, Seattle, WA; May 2010 – January 2011
GSM Mercury is a small initiatives and political advertising firm. The shop covers all media and has a truly global reach. While here I worked on a variety of projects in roles ranging from ideation and content creation for social, print and interactive projects to simple web development and account management. In the words of the CEO, I was a “Swiss-army knife.”

Copywriter; Pop Art Inc, Portland, OR; July 2008 – April 2010
Pop Art is a digital shop in Portland that serves a variety of local and national clients, including some Fortune 500 companies. In my time there, I touched most of the projects that came through the agency, and was the lead writer on many of them. In addition to writing, I planned, wrote and managed all of the social media projects for both internal and external clients.

AM – Marketing & Ops Typhoon! Inc, Portland, OR; August 2006-July 2008
While working at Typhoon, a mid-sized restaurant company in Portland, I helped launch, promote and manage their first tapas bar concept. Making everything from marketing plans to mojitos, I was on the management team that nurtured the new concept to the point of adding an additional location within a year of launch. By managing a variety of media and event-centric marketing endeavors the location soon became one of the company’s premiere locations.

Selected Awards & Accomplishments:

  • • Managed teams from 2 to 25, consisting of marketers, creatives and developers
  • • Helped find, hire, train and manage teams for a series of clients
  • • Defined, evolved and managed brands for global, national and regional players
  • • Developed, executed, assessed and optimized over 500 content and advertising campaigns for a series of clients big and small
  • • Strategized, planned and executed testing and optimization initiatives across nearly every medium out there
  • • Successfully launched global rebrand of Getty Images
  • • Rosey Award, Award of Excellence, Five Awards of Merit: Portland Advertising Federation Rosey Awards
  • • People’s Choice Award at the 2009 Webvisionary Awards
  • • 2006 One Show Student Gallery presenter (Lone Star Beer Ads)
  • • Photo, “Light Trails,” exhibited in the Menil Collection Student Gallery 2002

 

Education:

BA in Journalism with a specialization in Advertising and a minor in Communication Studies from the University of Oregon.

When I was five, I wanted to be:

  • • An astronaut – I grew up in Houston, the home of NASA, and I was a slightly bigger nerd then.
  • • A paleontologist – My mom said I couldn’t be one unless I knew how to spell it.
  • • An alligator – I was five.

 

Contact: