Kevin Platt

Creative & Marketing Director

Howdy!

I’m Kevin Platt, a Creative Director with 15 years of experience crafting brands, leading teams, and making creative work that works. Skilled in concept development, team building, and testing and optimization, I’ve never lost the love of finding the next big idea.

Clients Include:

 

 

AT&T

Salesforce

Microsoft

eBay

Summit Learning

Getty Images

Carnival Cruise Lines

Hyatt Vacation Club

New York Life

Leatherman Tools

AAA

Highmark Health Insurance

Freightliner Trucks

Oregon State Lottery

AdCouncil

 

Job History:

Creative Director; Accenture; San Francisco/remote; November 2020 — Current
As a CD-Level Consultant with Accenture, I have been a senior member of the Microsoft and Salesforce Brand Teams. With them, I have ideated, written, and tested extensive digital campaigns for several of their products, verticals, and sub-brands, across an array of digital media.

Creative Director, Marketing Director; Freelance, virtual; February 2015 – Current
Since February 2015 I have been working as a Freelance CD and Director of Marketing, helping clients build their brand in an actionable and accountable way. By combining years of proven planning and creative with cutting-edge analytics, I am able to create, test and refine the campaigns necessary to help your company grow. In this time I’ve worked with clients including Getty Images, HPDM, Zoom Pop, Graphiti Associates, One Hat One Hand, and Beehively.

Creative Director; Summit Learning, Redwood City, CA; September 2018 – January 2020
Summit Learning is a nation-wide education non-profit that is dedicated to bringing their self-directed learning program, for free, to schools across the country. Working with partners including the Chan Zuckerberg Initiative and the Bill and Melinda Gates foundation, nearly 400 schools are currently part of this four-year-old program. As CD, my team is tasked with branding, creative strategy and creating all outfacing marketing campaigns and collateral. This includes blog posts, podcasts, extensive video assets, white papers, experiential pieces, and more.

Head of Copy (Creative Director); Feed Communications, San Francisco, CA; March 2017 – March 2018
Feed is a global multi-media advertising agency. Based out of London, but with offices in Berlin, Manchester, Madrid and San Francisco, we handle (mostly) digital campaigns for some of the biggest players in the tech space. Personally, I oversee all copy for then entirety of the Americas, working with my team to constantly push, improve and expand their work.

Senior Marketing Copywriter; Getty Images, Seattle, WA; May 2015 – August 2016
After several months of helping launch Getty’s internal marketing team, I was tasked with helping lead the fledgling group. In addition to creative duties, my responsibilities include finding and training new team members, establishing brand standards and creating best practices documentation and training.

Associate Creative Director; Hacker Agency (FCB/IPG), Seattle, WA; March 2011 – February 2015
Hacker Agency (FCB/IPG) is a multi-media direct advertising agency of about 200 people based in Seattle with offices in Munich, Prague and Shanghai. I began working there as a Copywriter and quickly rose to the post of Associate Creative Director. In that time, I built a client roster that included AT&T, Carnival Cruise Lines, Highmark Insurance Agency, AAA, New York Life and Hyatt Vacation Club, among many others. I also contributed to and lead several RFPs, successfully resulting in new agency billings totaling over $19M.

Copywriter; GSM Mercury, Seattle, WA; May 2010 – January 2011
GSM Mercury is a small initiatives and political advertising firm. The shop covers all media and has a truly global reach. While here I worked on a variety of projects in roles ranging from ideation and content creation for social, print and interactive projects to simple web development and account management. In the words of the CEO, I was a “Swiss-army knife.”

Copywriter; Pop Art Inc, Portland, OR; July 2008 – April 2010
Pop Art is a digital shop in Portland that serves a variety of local and national clients, including some Fortune 500 companies. In my time there, I touched most of the projects that came through the agency, and was the lead writer on many of them. In addition to writing, I planned, wrote and managed all of the social media projects for both internal and external clients.

AM – Marketing & Ops Typhoon! Inc, Portland, OR; August 2006-July 2008
While working at Typhoon, a mid-sized restaurant company in Portland, I helped launch, promote and manage their first tapas bar concept. Making everything from marketing plans to mojitos, I was on the management team that nurtured the new concept to the point of adding an additional location within a year of launch. By managing a variety of media and event-centric marketing endeavors the location soon became one of the company’s premiere locations.

Selected Awards & Accomplishments:

  • • Led teams of 2 to 25, including several that I built from scratch, working with them to deliver thousands of successful projects on-time and under-budget.
  • • Probably my biggest achievement: The majority of creatives that I have managed and mentored have gone on to become creative leaders themselves.
  • • Launched brands for a series of startup clients; resulting in them being able to effectively enter the market.
  • • Helped lead a successful rebrand for a global SaaS client, allowing them to fully integrate their formerly largest competition into one, cohesive brand.
  • • Managed brands for global, national, and regional players, connecting with a wide array of key demographics and leading to millions of dollars in sales.
  • • Directed pitch teams whose work resulted in over $31 million in new revenue from new and existing clients.
  • • Leveraged testing and optimization to save millions through more effective brand, direct, social, and digital campaigns.
  • • Rosey Award, Award of Excellence, Five Awards of Merit: Portland Advertising Federation Rosey Awards
  • • People’s Choice Award at the Webvisionary Awards
  • • One Show Student Gallery presenter (Lone Star Beer Ads)
  • • Photo, “Light Trails,” exhibited in the Menil Collection Student Gallery

 Top Skills:

  • • Creative Direction
  • • Creative & Content Strategy
  • • Team Building & Mentoring
  • • Brand & Direct Marketing
  • • Testing & Optimization
  • • Social Media & Email Marketing
  • • Copywriting
  • • Branding & Identity
  • • Digital, Print, & Video Direction
  • • Concept Development

Education:

BA in Journalism with a specialization in Advertising and a minor in Communication Studies from the University of Oregon.

When I was five, I wanted to be:

  • • An astronaut – I grew up in Houston, the home of NASA, and I was a slightly bigger nerd then.
  • • A paleontologist – My mom said I couldn’t be one unless I knew how to spell it.
  • • An alligator – I was five.

 

Contact: