Kevin Platt's Portfolio

To add new benefits to their membership programs, Getty Images offers several monthly and quarterly webinar programs. Utilizing a 4-touch strategy, extensive targeting and a simple user-centric website, this marketing email series pushed a huge number of Getty Images users to take part in an educational webinar about copyright standards and law.

This series was incredibly successful, drawing in a record number of attendees from the hard-to-reach APAC market, which was the target. The general layouts, style, and voice established in these initial webinar announcements were used as inspiration for a wide range of outreach activities.