Kevin Platt's Portfolio

Agency: Getty Images Marketing Group

Project: Email Marketing Program

From extending the Getty Images brand, to weekly content promotion, to utilizing extensive testing and targeting strategies to drive sales actions, I’ve worked with the media giant to help revitalize their email marketing program. Here are some select examples of the kind of brand-centric, promotional and sales-driven email work that I have created for them. In addition to the copy here, I have also worked with Getty Images to help create and implement extensive testing strategies that have helped them to greatly improve their overall email marketing effectiveness.